Articles
Notes on the open web economy.
Practical writing on publisher monetization, performance advertising, and commerce placements. No fluff, no gated PDFs.
For publishers
June 18, 2026 · 8 min
AdSense Alternatives for Niche Publishers in 2026
Display CPMs keep falling while your content keeps ranking. A practical tour of what niche publishers can run instead of AdSense, and how to pick.
Placements
May 27, 2026 · 6 min
Post-Purchase Ad Placements, Explained
The order confirmation page is the highest-intent moment in ecommerce, and it usually earns nothing. How thank-you placements work for stores and advertisers.
For advertisers
April 9, 2026 · 7 min
Contextual Advertising After Third-Party Cookies
Cross-site tracking is fading and the page itself is the best targeting signal left. Why context beats cookies for performance advertisers.